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Issue:

Business

 

Written by:

Freeman C

 

Date added:

October 19, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 403

 

Was viewed:

4233 times

 

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Essay content:

The more new airlines a company gains as competition the more saturated the airline industry is vulnerable to. But factors like brand name and incentives which Tiger airways strongly commands helps it to lure customers. Bargaining Power of Suppliers The airline supply business is mainly dominated by Boeing and Airbus, following through Airbus is the supplier of Tiger for all its planes...
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For this reason there isn't really a lot of cutthroat competition among suppliers. But airplane being the product supplied it tends to be very expensive and economically stabbing. Bargaining Power of Customers Airplanes are very expensive commodities and prove high in costs when switching airplanes, therefore the bargaining power of buyers in the airline industry is quite low...
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