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Subway case analysis

Essay specific features

 

Issue:

Business

 

Written by:

John P

 

Date added:

March 27, 2011

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1276

 

Was viewed:

6849 times

 

Rating of current essay:

 
Essay content:

Recent initiatives to attract customers beyond SUBWAY's® traditionally health-conscious consumers should increase the company's share of the fast food market. Strategic Marketing Issue Being part of a highly competitive and dynamic market, SUBWAY® faces a strategic marketing challenge as to what specific marketing mix to use in order to sustain a differential advantage while maintaining sales growth and, above all, profitability...
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Including healthier meals into its menu and giving much attention to obesity and diabetes have supported consumers' choice for Subway (Tarantino, 2005). However, Subway has not been satisfied thus far; instead, more intensified efforts have been made to improve business during the dinner hour. Additional menu options have also been added to answer competitors' trends and to place more focus on the children's segment...
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General issues of this essay:
Two Nation: The War Continues... CONSUMER ANALYSIS IN A DYNAMIC FOOD MARKET Case Number One - Subway Sandwich Shops Situation Analysis Fast Food Case Study Fast Food Restaurant Observation How Companies Identify Attractive Market Segments And Choose A Target Marketing Strategy. Identifing Market Segments And Target Industry Analysis on Fast Food Proposed Market Entry Strategy for Tesco - Indian Retail Food Market Quality Case Analysis on Vogue Chinese Restaurant Subway Case Analysis Subway Sandwiches Subway case analysis fast food nation analysis Fast Food vs. Home-made Food
 

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