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Essay

Subway Sandwiches

Essay specific features

 

Issue:

Business

 

Written by:

Duncan S

 

Date added:

February 1, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 896

 

Was viewed:

4348 times

 

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Essay content:

In part due to the increased competition, fewer operations and franchise prospects today view that name-brand sub shop as the easy way to success, compared with a couple of years ago. Subway's growth in recent years is due in part to popular menu innovations, including new breads and new sauces. But a chunk of the credit goes to a wildly successful marketing campaign that the company nearly missed...
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But a chunk of the credit goes to a wildly successful marketing campaign that the company nearly missed. In the late 1990s, Subway founder Fred DeLuca noticed a spike in sales at restaurants around Houston. The reason: a local ad agency had noticed seven sandwiches on the menu with a relatively low 6 grams of fat or less, and built an ad campaign called "7 under 6...
displayed 300 characters

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