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Summary of IJM

Essay specific features

 

Issue:

Business

 

Written by:

Carol J

 

Date added:

February 1, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 392

 

Was viewed:

311 times

 

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Essay content:

(IJM Properties, pg. 1). The focus of IJM's property development activity continues to be in Penang, the Klang Valley and Johor, where the group maintains a strong competitive position. The scenario of this assignment concentrates on the high end buildings through its IJM's motto ? "Excellence Through Quality"...
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Thus in order for the company to achieve that, it may have to consider about adding value in its business operation which explains why value chain analysis serves as an excellent tool to analyze a firm's competitive position than SWOT analysis does by itself. IJM uses the PEST analysis as a useful business measurement tool to understand the market outlook and trend in the property & construction sector...
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