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Summary Whirlpool Coporation's Global Strategy
Essay specific features


Written by:
Daniel W
Date added:
May 19, 2013
Level:
University
Grade:
B
No of pages / words:
5 / 1233
Was viewed:
835 times
Rating of current essay:
Essay content:
An overview of the regions US, Latin America, Europe and Asia:
The US market:
• World’s largest home appliance market
• Highly consolidated, there are only four players
• High saturation level of the market, therefore limited growth opportunities.
• Focus should be on cost reduction, productive efficiency, and product quality as well as product innovation...
displayed 300 characters
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An overview of the regions US, Latin America, Europe and Asia:
The US market:
• World’s largest home appliance market
• Highly consolidated, there are only four players
• High saturation level of the market, therefore limited growth opportunities.
• Focus should be on cost reduction, productive efficiency, and product quality as well as product innovation...
displayed 300 characters
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