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Essay

Supre Purchase Phase

Essay specific features

 

Issue:

Business

 

Written by:

Clyde R

 

Date added:

July 5, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 797

 

Was viewed:

4531 times

 

Rating of current essay:

 
Essay content:

Time, money, and attention costs are all incorporated in making a purchase. Many determinants play a role in the consumer's decision to make a purchase. The retail image plays a significant role in the purchase decision. The interviewees all had a similar image of Supre. They described the store's image as having a younger female target market...
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Supre gives off the image of selling trendy, affordable clothing and accessories. On the other hand, Billabong targets both male and female consumers. Their retail image is more of a "surfer" or beachwear style clothing and accessories store. Billabong is also perceived as having a higher price to its products than Supre...
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General issues of this essay:
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