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Essay

Suzuki Samurai Case Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Elizabeth S

 

Date added:

July 25, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 289

 

Was viewed:

2939 times

 

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Essay content:

It started off with motorcycles and was now producing trucks & subcompact cars as well. Japan's voluntary restrain agreement (VRA) quotas made it impossible for Suzuki to export any cars other than the Sprint to USA in future. In1985 Suzuki introduced the SJ413 an upgraded model of SJ 410 and designed especially for US market as further delay would increase the threat of ?Brand Clutter'...
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Suzuki planned to market two versions of the Samurai in USA, a convertible and a hard top. There were other players who were also planning to enter the market. Hyundai Motor Company & Zavodi Crvena Zastava (yugo) were expected to enter in 1986. DECISION PROBLEM Suzuki, was now facing the following question? · How should SJ 413 be positioned in the US market? POSITIONING From the exhibits provided we can figure out that there were two things which were important for the customer while selecting a vehicle: · Physical Characteristics (Design/appearance) · Price Based on its physical characteristics, the major three positioning options for Samurai SJ413 were: · Position as a compact sport utility vehicle · Position as a compact pickup truck · Position as a subcompact car Positioning as a Sports Utility Vehicle The most obvious position for the samurai was as a sport utility vehicle...
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General issues of this essay:
Samurai The Last Samurai The Last Samurai Suzuki Samurai Case Analysis Suzuki Samurai Marketing Suzuki Samurai The Last Samurai New vs. Old Samurai Samurai Samurai samurai The Samurai Cultural Analysis of "The Last Samurai" The Last Samurai The Last Samurai
 

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