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Essay

Swatch

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Issue:

Business

 

Written by:

George M

 

Date added:

February 28, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 385

 

Was viewed:

982 times

 

Rating of current essay:

 
Essay content:

Their flooding of the market is accelerating the "fad" status for the product created by Swatch and can potentially minimize its life and that of Swatch. Swatch needs to break out from the competition and re-position itself in the U.S market. It needs to focus on expanding its U.S customer base to the young adult segment (18-34 yrs...
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It needs to focus on expanding its U.S customer base to the young adult segment (18-34 yrs.) while retaining its core customer base of teen/pre-teens in U.S and the young adults in Europe. The U.S. is responsible for more than 40% of worldwide units sold from 1983 through August of 1986. This young adult segment in the U...
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