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Essay

swatch and global watch industry

Essay specific features

 

Issue:

Business

 

Written by:

Ricky B

 

Date added:

April 3, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2029

 

Was viewed:

7862 times

 

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Essay content:

The Timex watches were introduced in 1951 and were priced at anywhere between US$6.95-US$7.95. They were disposable and yet also trendy, stylized, and highly durable. Timex provided (for the first time ever) a clear-cut alternative for the masses in the watch industry. No longer were consumers daunted with a very expensive, "life-long" purchase of a watch...
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No longer were consumers daunted with a very expensive, "life-long" purchase of a watch. One main reason for the Swiss success around the world was due to their ability to offer their products through retail outlets such as high-end jewelry stores. Timex faced incredible difficulty in penetrating the retail channels used by the Swiss due to the fact that these channels simply were very reluctant to accept their watches...
displayed 300 characters

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