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Essay

Swisher Mower and Machine Company

Essay specific features

 

Issue:

Business

 

Written by:

Natalie R

 

Date added:

January 25, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

15 / 4181

 

Was viewed:

1499 times

 

Rating of current essay:

 
Essay content:

Alternatively, or additionally, he can decide to have more aggressive advertising and sales effort to recruit new dealers and assist current dealers. SMC is also preparing for the introduction of a new Trim-Max product. Wayne's ability to make the right strategic marketing decisions now will decide the destiny of SMC in the future...
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It is also in the process of developing a new product ? all-in-one trimmer, edger and mower. Chart 1 shows the percentage contribution of each of these products to SMC's total sales and Chart 2 shows the percentage contribution of each of these products to SMC's total gross profit in 1995. Assuming that 80% of the parts business is generated from the sales of the riding mowers, we can infer that 80% of SMC's profit arises from the sales of riding mowers or their spare parts...
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