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Essay

Swisher Mower Case Write-Up

Essay specific features

 

Issue:

Business

 

Written by:

Loreen C

 

Date added:

January 31, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1009

 

Was viewed:

577 times

 

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Essay content:

However, the front-engine mowers were most popular. There were ten major competitors in the industry in 1995. Private-label riding mower sales were on the rise. Total industry sales had 65-75 percent coming from private-labels. National retail merchandise chains contributed 24 percent of sales in the retail distribution of OPE...
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Company SMC is a relatively small manufacturer with a long history and strong brand image. Sales had been consistent for approximately the past 5 years when SMC received a proposal in early 1996. They were currently selling three main mower units. A zero-turning radius riding mower, the Ride King, which accounted for 63...
displayed 300 characters

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