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Swisher Mower Case Write-Up
Essay specific features
Written by:
Loreen C
Date added:
January 31, 2016
Level:
University
Grade:
A
No of pages / words:
4 / 1009
Was viewed:
573 times
Rating of current essay:
Essay content:
However, the front-engine mowers were most popular.
There were ten major competitors in the industry in 1995. Private-label riding mower sales were on the rise. Total industry sales had 65-75 percent coming from private-labels. National retail merchandise chains contributed 24 percent of sales in the retail distribution of OPE...
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Company
SMC is a relatively small manufacturer with a long history and strong brand image. Sales had been consistent for approximately the past 5 years when SMC received a proposal in early 1996. They were currently selling three main mower units. A zero-turning radius riding mower, the Ride King, which accounted for 63...
displayed 300 characters
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