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Essay

Swisher Mower Company

Essay specific features

 

Issue:

Business

 

Written by:

Trina L

 

Date added:

November 7, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2459

 

Was viewed:

664 times

 

Rating of current essay:

 
Essay content:

In the last 20 years sales for Swisher riding mowers have been constant while the industry has significantly grown. Mr. Swisher was recently approached by a national retail chain to sell his mowers under a private label which would nearly double sales. However, if Swisher does accept the private labeling offer it would be at a 5% discounted selling price...
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However, if Swisher does accept the private labeling offer it would be at a 5% discounted selling price. Alternatively, or simultaneously, Swisher could more aggressively go after the larger market share. Additionally, they are close to a new product launch for Trim-Max which is a mower, edger, and trimmer in one unit...
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