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Issue:

Business

 

Written by:

Jeanette L

 

Date added:

July 26, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 338

 

Was viewed:

1662 times

 

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Essay content:

(Parsons:1996: Grant:2002: page 438) ?« Strong strategic alliances protecting supply and demand of products ?« Abilty to cross subsidise new markets ?« High levels of expenditure on R&D (Management report: 2004; Parsons:1996) ?« High levels of investment in employees (Management report:2004) ?« Recognised as a multinational company based in Switzerland ?V this gives them trust from the public ?« Concentrate on long term develoment and profitability ?« Planning is bottom up, top down combined with approaches to markets, regions and strategic product groups (Parsons: 1996) ?« Policies for health and safety, sustainability, responsibilty and the environment...
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Strengths ?« Strategic Alliances ?« Strong brand identity combined with strong regional brands serving local markets ?« A Global strategy ?V companies with a national strategy are highly vulnerable to global firms; allows globalisation of customer preferences; scale of economies (Levitt 1983 in Grant page 431) ?« Structures and systems that allow automonous national subsidiaries?V allowing flexibilty and differentiation for local preferences while maintaining close linkages that diffuse innovation and best practice...
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General issues of this essay:
national military strategy Brief on Measuring Preferences for Really New Markets global yet local Russian Companies Are Strong And True Strategic Alliances, National Responsiveness, Government Demands To go global or to stay local Cote D'Ivoire: History, Government, Economics And Their Influence On Global And Local Issues National Security Strategy Tourism'S Importance To The Global And Local Economy Factors Influence Population At Both A Local And Global Scale. national numeracy strategy Global view of local bank National Drug Strategy Why Do/ Should Irish People Cast Their Ballots In National And Local Elections? Glocal Product Design: A Sustainable Solution For Global Companies In Regional And/Or Local Markets
 

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