- Graduate school has good regional reputation for certain courses of studies
- Substantial autonomy with MSC, along with no responsibility for college overhead
- Classes offered to accommodate a variety of schedules
- Large population in the metro area
- Satellite campus classes held at high-schools where they do not pay rent
- CE program growth
Weaknesses
- Satellite campus draw students from a smaller radius than the main campus
- Previous required to close in the past due to low enrollment
- Relatively low advertising budget compared to competitors (only $95,000)
- Enrollment dropping slightly for extension courses
- MSC Presidents skepticism as to the future success of the satellite program
- Satellite classes use more adjunct professors than the main campus
- Satellite courses are automatically cancelled if minimum student quota (15) is not met
- The Sherman daily does not have as large a market in the regional satellite areas
- Difficult to directly tie results to specific advertising campaigns
- Advertising agency is not as affective as the could potentially be
Opportunities
- Strong potential growth at new satellite location in Pine Creek
- Perform more of the advertising function in-house
- Opportunity for high press exposure in local papers around satellite campuses
- Potential to create and run TV add to reach untapped audience
- Utilize Public Service Announcements to draw people to events where programs can be promoted
- High market exposure of advertising in Sherman Monitor
- Increase awareness of opportunity to take foundational courses at satellite campuses and upper-level courses at the main campus
- Ability to attract part-time students through evening program
- No current presence is three major suburban areas: Santa Rosa, Wendell, Saltash
- Create partnerships with area companies
- Target high-school seniors in satellite schools
Threats
- No direct control over their pricing system
- Market for evening courses is highly competitive
- Increasing job and family demands decreases flexibility and availability of students
- Competitors opening additional satellite locations near MSC's displayed 300 characters
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- Graduate school has good regional reputation for certain courses of studies
- Substantial autonomy with MSC, along with no responsibility for college overhead
- Classes offered to accommodate a variety of schedules
- Large population in the metro area
- Satellite campus classes held at high-schools where they do not pay rent
- CE program growth
Weaknesses
- Satellite campus draw students from a smaller radius than the main campus
- Previous required to close in the past due to low enrollment
- Relatively low advertising budget compared to competitors (only $95,000)
- Enrollment dropping slightly for extension courses
- MSC Presidents skepticism as to the future success of the satellite program
- Satellite classes use more adjunct professors than the main campus
- Satellite courses are automatically cancelled if minimum student quota (15) is not met
- The Sherman daily does not have as large a market in the regional satellite areas
- Difficult to directly tie results to specific advertising campaigns
- Advertising agency is not as affective as the could potentially be
Opportunities
- Strong potential growth at new satellite location in Pine Creek
- Perform more of the advertising function in-house
- Opportunity for high press exposure in local papers around satellite campuses
- Potential to create and run TV add to reach untapped audience
- Utilize Public Service Announcements to draw people to events where programs can be promoted
- High market exposure of advertising in Sherman Monitor
- Increase awareness of opportunity to take foundational courses at satellite campuses and upper-level courses at the main campus
- Ability to attract part-time students through evening program
- No current presence is three major suburban areas: Santa Rosa, Wendell, Saltash
- Create partnerships with area companies
- Target high-school seniors in satellite schools
Threats
- No direct control over their pricing system
- Market for evening courses is highly competitive
- Increasing job and family demands decreases flexibility and availability of students
- Competitors opening additional satellite locations near MSC's displayed 300 characters
