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Written by:

Joseph A


Date added:

June 24, 2014








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2 / 417


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It has to in house research groups, one responsible overall company advertising research and the group responsible for market testing. ? Emphasize heavily on market testing. It spent two years on no-calorie fat substitute, Olestra. ? Research teams consist of marketing research managers, survey designers, behavioral scientists and statisticians who conduct the extensive research about each and every facet concerning the product...
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Each year P&G calls or visits over 1 million people in connection with research projects. ? The resultant of these activities is a Quality product targeting the segment it is designed for. ? Heavy marketing budget that is one of the largest in the industry. ? Effective pricing. ? Targeting customer with personal subject matter like in the case of "Pampers Parenting Institute"...
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