Essay specific features
June 24, 2014
No of pages / words:
2 / 417
Rating of current essay:
It has to in house research groups, one responsible overall company advertising research and the group responsible for market testing.
? Emphasize heavily on market testing. It spent two years on no-calorie fat substitute, Olestra.
? Research teams consist of marketing research managers, survey designers, behavioral scientists and statisticians who conduct the extensive research about each and every facet concerning the product...
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Each year P&G calls or visits over 1 million people in connection with research projects.
? The resultant of these activities is a Quality product targeting the segment it is designed for.
? Heavy marketing budget that is one of the largest in the industry.
? Effective pricing.
? Targeting customer with personal subject matter like in the case of "Pampers Parenting Institute"...
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