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Swot Analysis
Essay specific features
Written by:
Christopher H
Date added:
March 3, 2012
Level:
University
Grade:
A
No of pages / words:
3 / 737
Was viewed:
8307 times
Rating of current essay:
Essay content:
Strategic Planning, including SWOT and SCAN analysis, has been the subject of much research.
Strengths: attributes of the organization that are helpful to achieving the objective.
Weaknesses: attributes of the organization that are harmful to achieving the objective.
Opportunities: external conditions that are helpful to achieving the objective...
displayed 300 characters
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If the objective is NOT attainable a different objective must be selected and the process repeated.
[edit] Creative Use of SWOTs: Generating Strategies
If, on the other hand, the objective seems attainable, the SWOTs are used as inputs to the creative generation of possible strategies, by asking and answering each of the following four questions, many times:
How can we Use each Strength?
How can we Stop each Weakness?
How can we Exploit each Opportunity?
How can we Defend against each Threat?
Ideally a cross-functional team or a task force that represents a broad range of perspectives should carry out the SWOT analysis...
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