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Swot Analysis
Essay specific features
Written by:
Jack L
Date added:
July 8, 2015
Level:
University
Grade:
A
No of pages / words:
7 / 1804
Was viewed:
8303 times
Rating of current essay:
Essay content:
The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s {using data from Fortune 500 companies}.
Contents [hide]
1 Strategic and Creative Use of SWOT Analysis
1.1 Strategic Use: Orienting SWOTs to An Objective
1.2 Creative Use of SWOTs: Generating Strategies
1...
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A SWOT analysis may be incorporated into the strategic planning model. An example of a strategic planning technique that incorporates an objective-driven SWOT analysis is SCAN analysis. Strategic Planning, including SWOT and SCAN analysis, has been the subject of much research.
Strengths: attributes of the organization that are helpful to achieving the objective...
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