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Swot Analysis

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Issue:

Business

 

Written by:

Maria F

 

Date added:

May 28, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 888

 

Was viewed:

6727 times

 

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Essay content:

There has been a shift on perception on salsa and ballroom dancing alike and that can be explained by such shows as “Dancing With The Stars”. Launching the product at this time seems appropriate. The biggest strength that we have is that The Crystal Ballroom has a large customer base, and if utilized effectively, our product can reach many of them...
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We strategically targeted our promotion in hopes of receiving the largest range of “word of mouth”. Our survey results have also told us that there was enough interest in our new product so that it was not necessary to externally market it, thus saving additional marketing costs. A major concern is the scheduling of our salsa class, in which we had no decision over due to many other classes that occur in the Crystal Ballroom...
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