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Essay

Swot Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Malcolm J

 

Date added:

July 21, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 988

 

Was viewed:

8356 times

 

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Essay content:

The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data from Fortune 500 companies. Strategic Use: Orienting SWOTs to An Objective If a SWOT analysis does not start with defining a desired end state or objective, it runs the risk of being useless...
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A SWOT analysis may be incorporated into the strategic planning model. An example of a strategic planning technique that incorporates an objective-driven SWOT analysis is SCAN analysis. Strategic Planning, including SWOT and SCAN analysis, has been the subject of much research. To develop strategies that take into account the SWOT profile, a matrix of these factors can be constructed...
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