SWOT ANALYSIS AND REPORT OF CADBURY'S

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Issue:

Business

 

Written by:

Willie O

 

Date added:

November 20, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

6 / 1591

 

Was viewed:

910 times

 

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Essay content:

95 years later, Dairy Milk is one of the world's most famous brand names and the company's leading chocolate bar by revenue. Sales from Cadbury's Dairy Milk alone are estimated at over ?135 million for 1995. Cadbury considers its success is based on three factors: quality, value for money and good advertising...
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Cadbury considers its success is based on three factors: quality, value for money and good advertising. Aim: Apply SWOT analysis to Cadbury's current situation and its position to enter a foreign market It is important to investigate on the internal and external environmental forces for the Dairy Milk in France...
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