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Essay

Swot Analysis - Barclay Card

Essay specific features

 

Issue:

Business

 

Written by:

Ellis L

 

Date added:

February 21, 2016

 

Level:

 

Grade:

A

 

No of pages / words:

9 / 2263

 

Was viewed:

2799 times

 

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Essay content:

The following is a list of recommendations that Barclaycard should implement to remain competitive. 1. Barclaycard can introduce credit cards that have a lower APR to compete with the new entrants. 2. To encourage spending Barclaycard can introduce incentive programs to stimulate spending. For example, they can follow Novus® with a cash back program on spending...
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To encourage spending Barclaycard can introduce incentive programs to stimulate spending. For example, they can follow Novus® with a cash back program on spending. 3. Discourage consumers from using cash and a main method of payment. 4. Be the first mover again and introduce other programs that allow a consumer’s life to be easier...
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