Swot Analysis Coke

Essay specific features

 

Issue:

Business

 

Written by:

Jonathan G

 

Date added:

October 19, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 548

 

Was viewed:

5868 times

 

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Essay content:

The market for flavored sparkling beverages grew 9.2% in the last quarter of 2007, evidence that there remains room for expansion within that product segment. The vast goodwill value of Coca-Cola’s trademarked name allow the company to release new products in categories outside of the soft drink sector...
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The vast goodwill value of Coca-Cola’s trademarked name allow the company to release new products in categories outside of the soft drink sector. This opportunity must be taken advantage of in order to compete with Pepsi, the only other significant competitor with comparable goodwill value. Diet Coke and Coke Zero could see increased sales in the US due to recent trends in sugar consumption and weight awareness...
displayed 300 characters

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