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Swot Analysis Coke
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Written by:
Jonathan G
Date added:
October 19, 2016
Level:
University
Grade:
A
No of pages / words:
2 / 548
Was viewed:
5843 times
Rating of current essay:
Essay content:
The market for flavored sparkling beverages grew 9.2% in the last quarter of 2007, evidence that there remains room for expansion within that product segment. The vast goodwill value of Coca-Cola’s trademarked name allow the company to release new products in categories outside of the soft drink sector...
displayed 300 characters
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The vast goodwill value of Coca-Cola’s trademarked name allow the company to release new products in categories outside of the soft drink sector. This opportunity must be taken advantage of in order to compete with Pepsi, the only other significant competitor with comparable goodwill value. Diet Coke and Coke Zero could see increased sales in the US due to recent trends in sugar consumption and weight awareness...
displayed 300 characters
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