SWOT Analysis for Marks and Spencer

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Written by:

Georgia M


Date added:

January 1, 2012








No of pages / words:

12 / 3176


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However, the company does not maintain these advantages continuously. Indeed, it causes some disadvantages. The purpose of this report is to evaluate how M&S survives in the changeable market. Moreover, its concludes how macro- and micro-environment affect M&S to make its marketing plans and investigates the strengths, weaknesses, opportunities and threats of M&S...
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By analysing current business situation, M&S needs to revise its marketing segmentation, divide its products into different target markets, and serve consumers effectively. 1 INTRODUCTION M&S is an international company, which spreads through Europe, North America and Asia. It sales clothing, footwear, gifts, house appliances, and food (Marks & Spencer, 2002b)...
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