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SWOT ANalysis of Chinese Luxury Cars Industry
Essay specific features
Written by:
Herbert S
Date added:
December 21, 2014
Level:
University
Grade:
A
No of pages / words:
3 / 589
Was viewed:
10227 times
Rating of current essay:
Essay content:
As China's economy continues to grow at a rapid rate, so do the income levels of the population. This income increase has left buyers wealthy and ready to spend big for prestige, quality and excellence. Shifts in buyer demographics alter the state of competition by opening the way to market an industry's product through a different mix of dealers and outlets, prompting producers to broaden or narrow their product lines, bringing different sales and promotion approaches to play, and forcing adjustments in customer service offerings...
displayed 300 characters
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As China's economy continues to grow at a rapid rate, so do the income levels of the population. This income increase has left buyers wealthy and ready to spend big for prestige, quality and excellence. Shifts in buyer demographics alter the state of competition by opening the way to market an industry's product through a different mix of dealers and outlets, prompting producers to broaden or narrow their product lines, bringing different sales and promotion approaches to play, and forcing adjustments in customer service offerings...
displayed 300 characters
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