SWOT Analysis of McDonald's vs. Burger King

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Written by:

Emily S


Date added:

September 6, 2015








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5 / 1300


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As consumers grew weary of beef, McDonald's introduced bite-size chunks of chicken in the early '80s and within four years was the nation's second-largest poultry seller. The changes were vital, but never radical. McDonald's gave us what we wanted before we even knew we wanted it, whether it was movie tie-ins or Egg McMuffins...
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Along the way, it built one of the world's best-known corporate icons and its most ubiquitous store. The philosophy was neatly summarized by Ray Kroc's brash vow: whatever people ate, McDonald's would be the ones to sell it. But now, two years shy of Kroc's benchmark for the far-off future, that goal seems less assured than ever...
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