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Essay

Swot Ryanair

Essay specific features

 

Issue:

Business

 

Written by:

Samuel M

 

Date added:

September 16, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 300

 

Was viewed:

5288 times

 

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Essay content:

For instance Ryanair is threaten in Europe by Eurostar or the Thalys. Customers make there choice in terms of spot of arrival, price and distance, therefore they will always compare every mean of transport each time they have to travel. It implies a very low fidelisation rate and Ryanair understood it by not having a fidelity program...
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• The substitutes must have the same features as a low cost airlines meaning cheap and fast. The threat of substitution is really serious on short distance flights which can be replaced by train, car, boat or other airlines. What make trains or cars a real threat is the price even for a low cost airlines...
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