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SWOT Starbucks

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Written by:

Guillermo H


Date added:

June 5, 2016








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5 / 1263


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The BusinessWeek-Interbrand combine valued the Starbucks brand at $3,099 million in 2006, up from $2,576 million in 2005. Starbucks uses innovative and cost effective marketing strategies to build its image including billboards, freestanding inserts in newspapers products and samplings, as well as innovative schemes such as paying for a day of free parking in a downtown area...
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Strong brand image helps the company attract new customers to its stores, which leads to additional revenues. Robust financial performance Starbucks has recorded robust financial performance in the past few years. During 2002-2006, the company's revenues, operating profit and net profit grew at a CAGR of 24%, 28...
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