SWOT / TOWS Starbucks
Essay specific features
December 5, 2013
No of pages / words:
5 / 1180
Rating of current essay:
Starbucks' ability to roll out new products relatively quickly is a considerable competitive advantage for the company.
? Increase in revenues and profits
The company recorded revenues of $5294.2 million during the year ended September 2004, an increase of 29.9% over 2003. The company's revenues grew at a compounded annual growth rate of 25% from fiscal 2000 and fiscal 2004...
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The company's revenues grew at a compounded annual growth rate of 25% from fiscal 2000 and fiscal 2004.
This significant rise in revenues provides the company with a strong financial base and enables it to undertake new business ventures.
? Clustering of company units
With the continued growth of the coffee market, the company has looked to expand its business, including those areas where it has an established presence...
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