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Taking sides Avon
Essay specific features
Written by:
Fredrick H
Date added:
February 14, 2013
Level:
University
Grade:
A
No of pages / words:
4 / 890
Was viewed:
1132 times
Rating of current essay:
Essay content:
Faced with the strategic decision of developing more growth for Avon, Andrea Jung, president and CEO of Avon since 1999, wants to partner with JC Penny and Sears to provide a greater distribution channel for Avon. It is a difficult decision, because Avon is known for its direct selling method that provides convenience and allows the representatives to build a relationship with its customers...
displayed 300 characters
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It is a difficult decision, because Avon is known for its direct selling method that provides convenience and allows the representatives to build a relationship with its customers. On the other hand, providing Avon products in department stores could possibly open up a whole new customer base that was not present before...
displayed 300 characters
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