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Written by:

Melody J


Date added:

September 11, 2014








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1 / 208


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But do keep the above questions in mind from the beginning of your study. They will guide you in your analysis.
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To do this, the Executive Summary must, at least, answer these basic questions about the company: 1) What does it do for its customers? 2 Has it created (or does it seem to be on the way to creating) sustained competitive advantage in its industry? If so, how? How can other businesspeople learn from the way it created sustained competitive advantage? If not, what are the prospects that it will be a profitable and successful firm in the future? What lessons can be learned from its struggles? 3) What actions do you think the senior executives of your firm have to take to continue its success (if it is successful) or to make it successful (if it is not successful now)? The Executive Summary should be no more than 2 double-spaced pages in length...
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