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Target Audiences

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Issue:

Business

 

Written by:

Casey T

 

Date added:

March 28, 2011

 

Level:

University

 

Grade:

 

No of pages / words:

3 / 617

 

Was viewed:

6708 times

 

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Essay content:

are much more popular than liquor commercials, but the liquor companies are making efforts to gain commercial time. Seagram's commercials have appeared during weekend college and professional football telecasts, Monday Night Football, and during a 7:00 P.M. showing of the Cosby Show. The company's radio ads also ran on youth-oriented, rock-and-roll format radio stations...
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But it is felt that the media influence is so strong, allowing liquor ads on the air can only lead to greater alcohol consumption and higher levels of alcohol problems. Tobacco companies also claim they don't target young people, but that is hard to believe. Tobacco promotion in the movies can be the most subtle and insidious form of tobacco promotion because there is no warning about tobacco use...
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