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Written by:
Starla S
Date added:
February 14, 2013
Level:
University
Grade:
A
No of pages / words:
10 / 2785
Was viewed:
3103 times
Rating of current essay:
Essay content:
A survey of 25 questions was administered to 150 students who fit the target profile: undergraduate students not currently enrolled in the marketing research course. The survey data was coded and then analyzed using the SPSS program. The research conclusions were obtained by interpreting the analyzed data...
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Most were either Caucasian or African American, and the majority of respondents were also employed.
Respondents realize the importance of credit, yet seem to lack interest in it at this time. However, the findings report that they are not entirely opposed to learning more about credit. To appeal to the target, Flex Mortgage should emphasize the importance of establishing good credit at this stage in the students' lives...
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