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Tata Daewoo
Essay specific features
Written by:
Frederick E
Date added:
April 8, 2013
Level:
University
Grade:
B
No of pages / words:
12 / 3229
Was viewed:
1421 times
Rating of current essay:
Essay content:
Winning the bid had by no means been a sure thing, and Tata had to overcome several obstacles along the way.
Kant recalled a surprising conversation with a mid-level manager at Daewoo's truck division in the Korean port city of Gunsan in 2003. The Koreans preferred one of the European bidders, believing them to be best able to secure the future of Daewoo...
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The Koreans preferred one of the European bidders, believing them to be best able to secure the future of Daewoo. Kant realized Tata's bid was seen as a long-shot from a company that was not well-known in Korea The Indian conglomerate would need to launch a massive public relations campaign to change the Koreans' perception of Tata, and help them see what Tata was all about...
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