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Tata’S Acquisition Of Ford’S Luxury Brands
Essay specific features
Written by:
Shelia A
Date added:
May 9, 2012
Level:
University
Grade:
A
No of pages / words:
3 / 804
Was viewed:
730 times
Rating of current essay:
Essay content:
The luxury
brands would give Tata access to the know-how and the networks it would need to
expand its presence abroad as well as to upgrade the vehicles it offers in its booming
home market.
The acquisition, which could cost more than $1 billion, also would fit the Tata Group's
plans to become one of India's first global brands and diversify its businesses overseas...
displayed 300 characters
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Choksey Shares & Securities in Mumbai. "In
each of the group's businesses they have tried to delink themselves from India because
India has its own [political and economic] risks." It is unlikely that Tata Motors will be
able to sell many Jaguars or Land Rovers in India, but Mr. Shah says it could use the
companies' technology and production facilities to improve its own cars and trucks...
displayed 300 characters
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