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Issue:

Business

 

Written by:

Donald L

 

Date added:

June 25, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 591

 

Was viewed:

8535 times

 

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Essay content:

Another strength that they possessed was good marketing as was demonstrated by their ingenious New Year’s Eve event that stole the spotlight from their main competitor. The most glaring weakness that sunrise had was that it did not have a mobile/wireless license, and this was a major problem because mobile phones were the way of the future...
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The market for mobile phones was projecting to be extremely profitable with significant growth potential, and without a license Sunrise would be watching their rival telecom companies gain market share. Another weakness Sunrise had was the quality of their products. The perception of the company was that it was placing more importance on getting the product to market rather than the actual quality of the product...
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