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Tera Tech

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Issue:

Business

 

Written by:

Frederick M

 

Date added:

May 4, 2014

 

Level:

 

Grade:

A

 

No of pages / words:

6 / 1442

 

Was viewed:

6334 times

 

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Essay content:

Classic Airlines has “lost touch” (UOP, 2008) with its customers. Management has failed to establish “service elements, operational procedures” or innovative “marketing programs” that will retain loyal customers, attract new consumers and grow business (UOP, 2008) Last but not least, Classic Airlines membership rewards program decreased over the past year by 20%...
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“More than 160,000 allegedly loyal customers are flying other than Classic airlines” and Classic’s frequent flier program is not innovative and attractive enough to sustain Classic current frequent flier clientele. (UOP, 2008) Another challenge facing Classic Airlines is the organization’s customer relationship management (CRM) system...
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General issues of this essay:
Airline Service Management Incentive pay programs for Customer Service Representatives Problem Solution Tera Tech Productivity and Cost Reduced Cost from Outsourcing Service Marketing Management (SAGA) Tera Tech Benchmarking Tera Tech Benchmarking Tera Tech Problem Solution Tera Tech Problem Statement Tera Tech Tera Tech A Knowledge Management Case Study of London Ambulance Service Computer Aided Despatch System Tera Tech will consumers pay more for ethically produced goods
 

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