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Tera Tech Problem Solution

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Issue:

Business

 

Written by:

Naomi S

 

Date added:

December 2, 2016

 

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Grade:

A

 

No of pages / words:

16 / 4300

 

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2730 times

 

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Essay content:

TeraTech would like to be a frontrunner as these applications develop, and is presently looking for growth opportunities (TeraTech Scenario, 2008, p. 1). Describe the Situation Issue and Opportunity Identification As competition increases and sales decline, TeraTech needs to develop innovative products to remain a leader in the CRM industry...
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These products must use the technology available to allow customers to customize the CRM products. One of TeraTech’s primary issues is the lack of understanding of the CRM solution in the pharmaceutical industry. TeraTech has not performed a marketing mix analysis or done environmental scanning. The current CRM product is not meeting customer’s needs, and missing ROI and sales targets...
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