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Teratech
Essay specific features
Written by:
Jack C
Date added:
November 22, 2016
Level:
University
Grade:
A
No of pages / words:
4 / 885
Was viewed:
9733 times
Rating of current essay:
Essay content:
TeraTech executives are trying to implement a plan that will reverse the current situation.
Describe the Situation
Issue and Opportunity Identification
TeraTech is a "Customer Relationship Management (CRM) solutions provider in the pharmaceutical industry" (University of Phoenix, 2008). Although the company has led the industry, TeraTech's fourth quarter sales fell significantly...
displayed 300 characters
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Although the company has led the industry, TeraTech's fourth quarter sales fell significantly. One of the reasons for slowing growth rates is increased competition in CRM industry and customer dissatisfaction .
TeraTech’s executives are concerned as the decrease in sales may cause the company losses for the next year...
displayed 300 characters
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