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Essay specific features
Written by:
Devin D
Date added:
August 30, 2014
Level:
University
Grade:
No of pages / words:
8 / 1961
Was viewed:
9567 times
Rating of current essay:
Essay content:
They need to use the information from their CRM system to understand what they need to change to regain lost customers and grow the customer base in the future. By integrating their phone system with the internet system, the information collected will assist them in creating a marketing plan that will move the company into the future...
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Classic Airlines needs to use the information they have in their CRM system to understand the value of their customer and develop a plan to satisfy those needs and values.
Describe the Situation
Issue and Opportunity Identification
Classic Airlines is the fifth largest airline in the world (Scenario, 2008)...
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