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Essay

Tesco analysis

Essay specific features

 

Issue:

Business

 

Written by:

Lynn F

 

Date added:

September 26, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1183

 

Was viewed:

645 times

 

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Essay content:

Market share is ?the percentage or proportion of the total available market or market segment that is being serviced by a company' (Wikipedia 2006). SUPERMARKET SHARE Tesco: 30.6% Asda: 16.6% Sainsbury's: 16.3% Morrison's: 11.1% Somerfield: 5.4 Waitrose: 3.7% Iceland: 1.8% (Source TNS cited by BBC 2006) Therefore it may give a more accurate picture in saying that the market structure in Tesco's case is oligopoly meaning there is a ?small number of large producers' (Britton et al 2005, p221) whereas a perfect competitive market would mean that it would be characterised as being price takers dependant upon supply and demand...
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Tesco is the market leader in the UK and 5 international countries (Tesco 2006). Due to the fact that they are in an oligopoly market, Tesco's decisions would be mainly influenced by the decisions that their other few competitors, such as Sainsbury, are making too as well as how they are likely to respond to Tesco's actions, which include their expansion into other product ranges, integration, and price strategies...
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General issues of this essay:
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