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Tesco In Poland
Essay specific features
Written by:
William B
Date added:
March 7, 2014
Level:
University
Grade:
A
No of pages / words:
3 / 676
Was viewed:
9873 times
Rating of current essay:
Essay content:
Using this opportunity, Western European countries started to own local stores thus penetrating the Polish market and as a result, by 2003 the estimated number of food sales has reached to 40-50%. “Seven out of the top ten European retailers are now in Poland, and Tesco is the sole British representative...
displayed 300 characters
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Tesco bought a chain of small supermarkets called Slavia. They did some significant improvements (visual appeal, operational standards, refurbishment, and improved range of goods) by implementing corporate identity program. The aim was to penetrate the Polish market gradually, but with great success...
displayed 300 characters
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