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Written by:
Virginia N
Date added:
April 5, 2015
Level:
Grade:
A
No of pages / words:
1 / 167
Was viewed:
2556 times
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Essay content:
In addition, top executives want to test markets where there is no current Starbucks presence. Other key elements of Starbucks strategy is to improve...
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Starbucks also prides itself on making the company a great place to work. To maintain employee satisfaction Starbucks offers its staff, who are referred to as partners, competitive wages and an attractive benefits package including stock options. Although Starbucks was listed in Fortune Magazine in 1998, 1999, 2000, and 2002 as one of the "100 best companies to work," and Brandweek ranks Starbucks eighth on its "Super Brand Lists," and is named one of the "Ten most admired companies in America, Schultz see's many challenges ahead...
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