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Tetrosyl: Marketing Strategies

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Issue:

Business

 

Written by:

Mark O

 

Date added:

October 13, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 566

 

Was viewed:

3954 times

 

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Essay content:

the first ready-to-use, all purpose filler in the market). While Tetrion have a time-in-market advantage, this advantage could be overtaken by competitors with a faster diffusion rate (Niedrich & Swain 2003, p. 478). Hence, in order to sustain market growth, Tetrosyl should adopt a "pre-emptive defence" strategy where it anticipates and repositions itself to fend off threats of new product launches by competitors...
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Market leaders demonstrating higher levels of preparation are often associated with successful defence (Stasch & Ward 1997, p. 41). Therefore Tetrosyl should adopt the following strategies for Household Products Division: - (i) Heavy investment in promotion emphasizing on the ?all-purpose' concept and thus the shifting of product-awareness advertising to product-preference advertising...
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