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Essay

The 4 Market Position and an example of a product

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Issue:

Business

 

Written by:

Tonya W

 

Date added:

March 16, 2015

 

Level:

University

 

Grade:

C

 

No of pages / words:

9 / 2424

 

Was viewed:

3691 times

 

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Essay content:

To be the leader in the market, the company needs to be innovative, agile, revolutionary, obsessive and supportive. Market leader objectives are to continue expanding their total market by finding more new consumers to purchase their product, creating new uses for the current product which they are selling, and to encourage more usage among the current consumers...
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Also, another objective to achieve is to keep increase their market share of their product. An example of market leaders are: Coco-Cola (soft drinks), McDonald’s (fast food), Caterpillar (large construction equipment), Kodak (photographic film), Wal-Mart (retailing), and Boeing (aircraft). Market Challenger Market challengers are runner-up companies that aggressively attack competitors to get more market share...
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