The 4 Ps

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Issue:

Business

 

Written by:

Roger G

 

Date added:

October 9, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1123

 

Was viewed:

3044 times

 

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Essay content:

Then, if you decide to lower the price, your existing customers will be happy - whereas if you charge too little and have to raise the price, your existing customers may leave you Product Is your product or service totally unique? Unless so, it's likely that someone else is servicing your potential clients already...
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If they want it cheap, and price is the most important factor to them, that's OK - but if not, then price advertising and promotion will not work. A certain end of the motor vehicle market advertise on price - but look carefully - it's not the quality car market - you rarely see advertising that says "all this Rolls Royce for just ? ...
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