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Essay

The Body Shop

Essay specific features

 

Issue:

Business

 

Written by:

Earl D

 

Date added:

August 13, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2683

 

Was viewed:

6604 times

 

Rating of current essay:

 
Essay content:

In Hong Kong, they have large market share in the cosmetics industry and they have over 30 stores in Hong Kong. In this project, we analyze and evaluate its marketing strategies in relations to the real market situation, and to propose relevant and integrated marketing mix strategies for better business performance...
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| |Background | | |Structure | | |Company Goals | | |Core Values | | |Customer-based brand equity | | |Brand differentiation Strategies | | |Situation Analysis for the Company | | |SWOT Analysis | | |PESTEL | | |Its Exiting Strategies for Market Segmentation, Targeting & | | |Positioning | | |Market Segmentation: | | |Demographic | | |Psychographic | | |Behavioral | | |Targeting: | | |Selective Specialization | | |Positioning: | | |The result of questionnaires | | |Perceptual Map | | |Competitor Map | | |Analysis and Evaluation of Its Market-mix Strategies | | |Products | | |Price | | |Place | | |Promotion | | |Recommendations | | |Conclusion | | |References | | |Appendixes | | Background information The first Body Shop is open at 22 Kensington Gardens, Brighton in 1976...
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General issues of this essay:
Body Shop International - SWOT Analysis Body Shop company values Body Shop Body Shop Body Shop Body Shop The Body Shop The body shop international The body shop international: An Introduction to financial modeling the body shop international: introduction to financial modelling the body shop plc Wal-Mart Stores, Inc.: On Becoming the World's Largest Company (2002) Wal-Mart Stores, Inc.: On Becoming the World’s Largest Company (2002) World Com: An International Company's questionable Ethics Discuss the company’s reputation (Justified or not) in light of the concept of “managing interdependence around the world.” What does it take to be a “good citizen” in host countries? How well has Coca-Cola fared in this regard? What doe...
 

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