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The Body Shop: A Global Industry Analysis
Essay specific features
Written by:
James G
Date added:
June 25, 2015
Level:
University
Grade:
A
No of pages / words:
6 / 1678
Was viewed:
2294 times
Rating of current essay:
Essay content:
The Roddicks' offered homemade products made using natural and exotic ingredients, and without testing these products on animals. Their products' packaging was detailed with the ingredients used and together with their properties. The Body Shop's center of operations is located in the United Kingdom as well...
displayed 300 characters
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The Body Shop's center of operations is located in the United Kingdom as well.
Due to their non-traditional products, they were more high-priced as compared to others, but still more inexpensive as compared to the exclusive names. Their marketing strategies were out of the ordinary, very much unlike traditional approaches, making use of innovative brochures and product catalogues...
displayed 300 characters
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