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“The Body Shop” Kisah Sukses Bisnis dengan Corporate Social Respnsibility
Essay specific features
Written by:
Robena B
Date added:
April 4, 2016
Level:
University
Grade:
A
No of pages / words:
8 / 2014
Was viewed:
5635 times
Rating of current essay:
Essay content:
Menurunkan risiko benturan dengan komunitas masyarakat sekitar, karena sesungguhnya substansi keberadaan CSR adalah dalam rangka memperkuat keberlanjutan perusahaan itu sendiri disebuah kawasan, dengan jalan membangun kerjasama antar stakeholder yang difasilitasi perusahaan tersebut dengan menyusun program-program pengembangan masyarakat sekitar atau dalam pengertian kemampuan perusahaan untuk dapat beradaptasi dengan lingkungannya, komunitas dan stakeholder yang terkait...
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Mampu meningkatkan reputasi perusahaan yang dapat dipandang sebagai social marketing bagi perusahaan tersebut yang juga merupakan bagian dari pembangunan citra perusahaan (corporate image building). Social Marketing akan dapat memberikan manfaat dalam pembentukan brand image suatu perusahaan dalam kaitannya dengan kemampuan perusahaan terhadap komitmen yang tinggi terhadap lingkungan selain memiliki produk yang berkualitas tinggi...
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