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the body shop plc
Essay specific features
Written by:
John J
Date added:
October 9, 2016
Level:
University
Grade:
A
No of pages / words:
2 / 378
Was viewed:
5131 times
Rating of current essay:
Essay content:
The company combines activism with marketing, encouraging women to focus on self-esteem and social and environmental causes. The Body Shop operates 2,045 stores (nearly two-thirds are franchised) in 52 countries. It also sells its products via The Body Shop at Home, an in-home sales program the UK, the US, and Australia...
displayed 300 characters
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It also sells its products via The Body Shop at Home, an in-home sales program the UK, the US, and Australia. Surpassed by Intimate Brands' Bath & Body Works, the company gave up manufacturing to focus on retailing. Founder Dame Anita Roddick and Gordon Roddick (her husband) own nearly 20% of the company...
displayed 300 characters
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