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Essay

The Brita Products Company

Essay specific features

 

Issue:

Business

 

Written by:

Roxanne S

 

Date added:

June 3, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

14 / 3874

 

Was viewed:

5588 times

 

Rating of current essay:

 
Essay content:

We must consider the short-term and long-term implications of different scenarios including: entering the faucet-mounted market, increasing our current pitcher sales, and increasing our filter sales. Our competition’s strategies must be analyzed in terms of how much expected market share they are going to take from us if we do not respond and how we can respond most effectively...
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We need to asses our returns on advertising expenditure to see how impactful our advertising techniques really are and whether we need to project a different image in order to satisfy the current market trends. Our distribution strategy must be assessed and optimized to suit our position in the market...
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General issues of this essay:
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